Tata Group launched its e-commerce venture as Tata CLiQ on May 27, 2016. It’s said that Tata CLiQ website took over 1.5 years to develop.
Tata CLiQ will reportedly curate top brands not easily accessible online and considered exclusive. Let’s see if this strategy will can help company to complete with some of the country’s oldest and largest corporations like Amazon, Snapdeal and Flipkart.
“We don’t want to get into the discount wars, we want to serve customers with great products and build a sustainable business,” said Chief Executive Ashutosh Pandey of Tata Unistore, parent of the operator of Tata CLiQ.
In order to keep costs in check, company will use its money in establishing a large number of warehouses like other e-commerce players have done.
CLiQ will offer services to 6,856 pin codes, across 689 cities and towns and 23 states and two Union Territories at the launch phase.
Visit www.tatacliq.com to have glimpse of website.